The Power of Hiring Stratgically
Hiring isn’t just about offloading work. It’s about buying back your time and amplifying your strengths. When you bring in people who thrive in the areas you struggle with, you create a more balanced, efficient, and energized business
Aaron Thomas
7/17/20251 min read
As entrepreneurs, leaders, or creators, we often wear too many hats. While that’s sometimes necessary in the early stages, it’s not sustainable in the long run. The real magic happens when you focus on what you love and do best. You should outsource or hire others to handle the rest.
But how do you know what to delegate? Start by categorizing your tasks into four buckets:
1. Things I Like Doing and Am Good at
This is your zone of genius. Where passion meets skill. These are the tasks that energize you and drive the most value for your business.
2. Things I’m Good at but Dislike Doing
You can do these well, but they drain your energy or feel like a chore. Over time, they can lead to burnout. Delegate these to someone who enjoys them. Just because you can doesn’t mean you should.
3. Things I’m Not Good at but Like Doing
These are fun or interesting, but you’re not efficient at them. They can be great learning opportunities
Consider outsourcing or collaborating. You can still be involved, but let experts lead.
4. Things I Dislike Doing and Am Not Good at
This is the danger zone. These tasks are frustrating, time consuming, and often done poorly. They sap your time and energy. Delegate or eliminate these immediately. This is where hiring talent makes the biggest impact.
You don’t have to do it all. In fact, you shouldn’t. The most successful people aren’t the busiest. They are the most focused. Hire for freedom and watch your business grow.